Dickies, a workwear brand from the United States opened a retail experience called Energy Store in Shanghai, China.
The concept is MADE IN DICKIES, allowing consumers to immerse themselves in the atmosphere of American hardcore workwear, interpreting the past and present of Dickies’ century-old legend. and the future.
Challenge
attracts customers to the experience store and creatively delivers the brand cultural attitude of 「MADE IN DICKIES」 to the public.
By capturing the sensory dynamics of the guests, the window display triggers a moving visual that follows the user’s movement.
