I led a complete overhaul of Usual Wines’ digital presence, refining their website, brand guidelines, presentation decks, and email campaigns to create a more cohesive and engaging experience. The redesign focused on elevating the brand’s modern aesthetic, improving usability, and enhancing storytelling across all touchpoints. By streamlining navigation, optimizing conversions, and refining the brand voice, the new system ensures a seamless and sophisticated journey—just like their wines.