Topic: Refer and Earn Program

Client: Contra Role: Video Creator & Editor

The Request: Create an engaging video showcasing Contra’s “Refer and Earn” program, where freelancers can earn bonuses by referring new clients to the platform.

The Approach: I focused on creating a dynamic, high-energy video that clearly explained how the referral program works while keeping the tone fun and relatable. Using a mix of animations, direct messaging, and real examples, I showcased the benefits of participating in the program.

The Challenge: The challenge was making the referral program both informative and exciting, ensuring the message resonated with freelancers while maintaining a fresh and engaging pace.

The Outcome: The video effectively communicated the program's benefits and kept the audience engaged. It helped drive awareness of the referral initiative and motivated freelancers to participate, all while reinforcing Contra’s community-driven approach.