Sending money home to family can cost up to 7.5% in fees. Feesless started as a hackathon win: instead of cash, people send groceries and essentials straight to their family, with lower fees and full transparency. I designed the brand and the product, and we built a Figma prototype. It never launched, but the lessons stayed.

The Feesless logo creatively uses a percentage symbol to capture the mission of reducing transfer costs. The two dots symbolize the sender and receiver, while the diagonal line represents the barrier they face, aligning with Feesless’s commitment to removing obstacles and lowering fees for cross-border support.