VMware brand playbook
Tom Parrette
The VMware "Welcome Change" campaign was a multichannel effort that included tagline, messaging and brand visuals. This comprehensive playbook was developed to ensure internal stakeholders and agency partners understood how to apply the
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Posted Apr 5, 2024
This playbook was developed for VMware's "Welcome Change" multichannel campaign to ensure agency partners understood how to apply the visual and verbal system.
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