Strategic Copywriter: Branding Expert

Bluewolf brand voice
Bluewolf brand voice

For the rebrand of Salesforce provider Bluewolf, a powerful tagline "It's always now" inspired brand messages that captured the promise of immediate results.

Brand Strategist
Copywriter
Copy Strategist

LinkedIn content marketing
LinkedIn content marketing

The gated asset for a content marketing campaign, this look book-style guide to the LinkedIn product suite created engagement with high-value prospects.

UX Copywriter
Copywriter
Copy Strategist

Apple TV UX copy
Apple TV UX copy

For MLS Season Pass on Apple TV+, a nomenclature system that pairs club code with content type helps guide viewers through original, exclusive content.

UX Copywriter
Brand Strategist

Credit Karma app
Credit Karma app

Credit Karma Tax (now part of Intuit) launched in 2016. The self-service tax app guided users at all levels with friendly tips, prompts and help content.

UX Copywriter

Instagram for business video
Instagram for business video

This series of how-to videos appeared as sponsored posts on Instagram. The goal was to inspire and engage business owners and create further engagement.

Copywriter
Social Media Marketer
Copy Strategist

VMware brand playbook
VMware brand playbook

This playbook was developed for VMware's "Welcome Change" multichannel campaign to ensure agency partners understood how to apply the visual and verbal system.

Brand Strategist
Copywriter