I created My Glow as a little branding challenge for myself: imagining a skincare brand that feels beautiful and premium, but still warm, simple and personal.

The idea started with the phrase “made for you & only you.” Because skincare can sometimes feel like a competition—too many steps, too many trends, too many products we are told we absolutely need. I wanted My Glow to feel more intimate: products you choose for yourself, because they make you feel good.

The identity combines soft transparent packaging with expressive typography and a minimal black-and-white system. I wanted the products to feel clean and modern without becoming too clinical or impersonal.

For the art direction, I used natural skin, warm light, flowers and familiar beauty objects to make the brand feel tactile, real and slightly imperfect.

A skincare brand created around one simple idea: your skin, your routine, your glow.