A personal rebranding study inspired

A personal rebranding study inspired by the Museu de Arte Contemporânea de Sorocaba (MACS).

This project explores a conceptual rebranding for MACS, rethinking how a contemporary art museum can visually communicate experimentation, openness, and cultural dialogue.

The idea was to create a flexible identity system that reflects the dynamic nature of contemporary art. The acronym MACS becomes the central graphic element, working as both a logo and a modular structure that adapts across exhibitions, artists, and visual applications.

Minimalist compositions and bold typography create a clean framework where art remains the protagonist.

This is a personal creative exploration on how branding can evolve with contemporary culture.