Versalie

Building Trust and Authority in Women's Health for Versalie

Introduction: Venturing into women's health, specifically menopause, Versalie sought guidance on establishing credibility and trust in a market where they were newcomers, all while navigating the sensitive and often overlooked topic of menopause.

Initial Challenges:

New Territory: As a fresh entity in the menopause care sector, the team needed to build trust without the overt backing of the established name.

Taboo Topic: Menopause, often dismissed and inadequately addressed in medical training, presented a unique challenge in understanding and addressing women's concerns.

Directional Ambiguity: Abundant research, but the absence of a clear strategy to transform this information into a distinct product offering.

My Approach (developed during a 4-month project via the NYU MBA Program):

Literature Deep Dive: Thoroughly explored existing literature to grasp the nuances of the menopause space.

Market Analysis: Conducted competitive research to understand current offerings and gauge potential positioning.

Empathy & Understanding: Engaged with the target demographic, understanding their perceptions, needs, and barriers concerning menopause care.

Insightful Solutions: Translated findings into actionable insights, recommending tailored solutions. One pivotal suggestion was to provide specialized, accredited menopause education for doctors.

Outcomes:

Acknowledgement: The project's significance was underscored by an invitation to present our findings and suggestions directly to the team's divisional CEO.

Educational Initiative: Versalie took forward the recommendation of empowering doctors with specialized education on menopause, bridging a crucial knowledge gap.

Community Building: Laid the groundwork for Versalie to foster a community dedicated to providing comprehensive menopause care.

Introducing Versalie: The output of the engagement can be seen here -

https://versalie.com/

Conclusion:By understanding the unique challenges and sensitivities surrounding menopause, a tailored strategy was crafted for Versalie. This not only positioned them as a credible newcomer but also paved the way for them to lead in women's health by addressing long-standing gaps in care and education.