Bubbly Cup | Brand Identity
Gabriel Jay Catajoy
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Posted Feb 3, 2026
Bubbly Cup is a bubble tea shop and café in Saint John, New Brunswick, created to feel like a cozy hangout with your favorite bestie.
Bubbly Cup — Brand Identity
by Gabriel Jay
Bubbly Cup is a bubble tea shop and café in Saint John, New Brunswick, created to feel like a cozy hangout with your favorite bestie. The brand blends playful, bubbly visuals with a warm and welcoming atmosphere, offering bubble tea, handcrafted coffee, croffles, pastries, and breakfast.
As the brand designer, I developed a friendly and approachable visual identity that translates the café’s personality into a cohesive system across physical space and digital platforms. This project highlights my strengths in brand identity design, visual storytelling, and creating emotionally engaging café experiences that feel fun, inviting, and community-driven.
