APC Bookkeeping | Visual Identity
Gabriel Jay Catajoy
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Posted Feb 3, 2026
Created a clean, professional brand identity for APC Bookkeeping Services, positioning the firm as a highly trustworthy, reliable, and efficient partner.
Challenge
APC Bookkeeping, a trusted family-owned firm in Masbate, Philippines, felt their classic logo no longer reflected their professionalism and modern approach. They desired a brand refresh that conveyed expertise and instilled confidence in potential clients.
Solution
Visual Identity Revamp: We modernized APC Bookkeeping's logo, replacing the dated design with a clean and sophisticated aesthetic. The color palette of jade, dark blue-green, and mint green was carefully selected.
Jade: Symbolizes growth, prosperity, and harmony – all key aspects of strong financial management.
Dark Blue-Green: Represents stability, trust, and professionalism, qualities clients seek in a bookkeeping service.
Mint Green: Injects a touch of freshness and approachability, making the brand feel approachable and modern.
Benefits:
Enhanced Credibility: The updated logo and color scheme project a professional image, aligning APC Bookkeeping with industry standards.
Increased Trust: The calming blue-green tones and the symbol of growth in jade inspire confidence in potential clients.
Modernized Appeal: The overall design reflects a contemporary aesthetic, making APC relevant to a broader audience.
Outcome: The new brand identity positions APC Bookkeeping as a reliable and forward-thinking financial partner. This visual refresh instills confidence in their expertise and commitment to client success.
