Amity - A Friendship Matchmaking App Design

Amity is a concept mobile app for intentional friendship — designed for adults who've outgrown the "add friends" model of their twenties and want a filtered, considered way back into real connection, not another swipe-based app wearing a friendship label.

The product treats friendship matching with the same rigor a serious dating platform brings to romance: a 20-step guided onboarding, a private 12-question compatibility assessment, and human-reviewed recommendations before any match goes live. Beyond the match itself, the app extends into real-world community events, a coaching marketplace, and — notably — a mediated Friendship Repair Session for closing a friendship with care.

This case study covers the full process: problem framing, user flows, visual direction, the design system, and the key UX trade-offs made along the way.