I worked as the only UX designer at PurePresents, a startup in the space of online gift shopping. I helped to create and launch the brand “Lovlee”, working on the online shop as well as the general product offering and company strategy.
My biggest contribution was to develop an understanding of the target group and how people give in general. Together with a user researcher, I worked continuously on getting a better understanding of our customers and making everybody's work more user centered in the process.
