Designing for a Walmart collaboration project -- Pudgy World!

Identifying the Challenge: Pudgy World faced a conundrum. User engagement was lacklustre, and the seamless integration of the digital gaming experience with the Pudgy Penguins Walmart physical toy line was elusive. Recognizing this critical challenge, I collaborated with the brilliant minds at Igloo company, eager to breathe new life into Pudgy World.

Crafting the Blueprint: Armed with insights from Igloo, my intern, and a seasoned Project Manager, we embarked on the first phase of our journey. Together, we meticulously crafted the Game Design Documents, delving deep into the world of gamification. This was my opportunity to immerse myself in the intricate art of crafting an engaging digital experience.

The Gamification Symphony: As the mastermind behind the overall gaming experience, I orchestrated the solution to the engagement puzzle. With features like Questing Systems and Leaderboards, I wove a captivating narrative into Pudgy World. The introduction of a carefully designed level gamification system added layers of excitement, addressing the challenge of user retention and providing a novel, rewarding experience.

Efficiency in Action: With the clock ticking, our timeline was set at a brisk 4 weeks. Here, the collaboration between my team and the efficiency of our work stood as a testament to our commitment. The crafting of Pudgy World became a masterclass in precision and effectiveness.

Results: The impact was profound. User engagement soared to new heights, with Questing Systems and Leaderboards captivating players' attention. The meticulously designed level gamification system not only retained users but spurred them to ascend to new heights within Pudgy World. Efficiency in execution had triumphed, and the numbers spoke volumes—Pudgy World experienced a surge in user acquisition and sustained engagement post-launch. The game became the talk of the town https://www.youtube.com/watch?v=DamkKNex8ao https://www.youtube.com/watch?v=h77zpTgibjo

Ultimately, the story of Pudgy World was not just a tale of challenges overcome but a narrative of transformation through strategic design and efficient execution.