When I began working with the Department of the Air Force Technology Transfer and Transition Program Office, their social media strategy lacked consistency, uniformity, and a clear schedule. I streamlined their approach, improving post organization and engagement across platforms. This contributed to a 25% increase in followers on all channels. Through regular and strategic posts, I helped create a more cohesive and effective online presence for the program.

Establish a consistent posting schedule across all platforms

Introduce new social media channels, such as Instagram

Create a cohesive and uniform visual identity for posts

Increase audience engagement through interactive content

Improve follower growth by targeting relevant audiences

Enhance content quality, making it more modern and relevant to the program's mission

Track and analyze performance to optimize future posts and campaigns.

Impressions: 48% increase

Page Reach: 58% increase

Followers: 30% increase

Impressions: 46% increase

Page Reach: 38% increase

Post Engagement: 46% increase