Healthy Food Branding

This is a brand that provides couscouz based vegan salads. For the visual representation, we needed something light and delicate, while still being colorful and playful.

The color palette is a big feature, with both warm and cool tones. The idea is to use groups of two tones together: coral & baby blue, yellow & pink, lilac & lime. The contrast is not overwhelming though, contributing to a light composition.

And as for merchandise, that's when the colors come through. Each one of the merchandise items explores a base color off the color palette. Sometimes the logo is applied with the opposite tone in the duo, sometimes in white.