Toy Store Branding

This project is a fun, colorful one. It's a redesign for a Toys, Gifts & Varieties Store, and we wanted to go for something more adaptable, since the previous logo was a bit dated. So we went for a somewhat minimal composition.

The logo is applied over color most of the time, so it was ideal to have it be compact and closed in on itself. We also developed 2 versions, one being more of a seal, and another one for horizontal applications.

The previous logo had a clown as it's main feature. If you notice, the redesign has virtually the same colors, although in warmer, less saturated shades. There was also a name change involved.

Thank you for getting to the end of this project. It's a lot more colorful than I tend to go for, but still very much my style. That is to show that I can be versatile while still imprinting my minimal aesthetic. I hope you enjoyed it too!