Campaign Performance Case Study – Strategic KPI Optimization by Cassandra HarrisonCampaign Performance Case Study – Strategic KPI Optimization by Cassandra Harrison

Campaign Performance Case Study – Strategic KPI Optimization

Cassandra Harrison

Cassandra Harrison

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Posted Jun 30, 2025

Built KPI dashboards in Power BI and Smartsheet that cut churn by 18% and boosted campaign conversion by 26% across 3 segments.