Go-to-Market Strategy for Nexpart B2B Auto Parts Platform by Cassandra HarrisonGo-to-Market Strategy for Nexpart B2B Auto Parts Platform by Cassandra Harrison

Go-to-Market Strategy for Nexpart B2B Auto Parts Platform

Cassandra Harrison

Cassandra Harrison

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Posted Jun 30, 2025

Developed a GTM strategy for Nexpart targeting auto shops and dealers, focusing on buyer personas, digital channels, and positioning framework.