Fit In – Bold Branding for a Female-Owned Fitness Space

The Challenge FitIn is a newly launched, female-owned gym that wanted to break away from the hyper-masculine aesthetics of traditional fitness branding. The founder’s vision was clear: create a welcoming, empowering space where women feel strong, seen, and supported—without the intimidation factor.

The Solution I developed a complete brand identity that centered on balance: bold and soft, fierce and feminine. We focused on modern typography, a calming but energetic color palette, and visuals that highlight strength in all forms. Key deliverables included:

Logo Design

The Outcome The final brand captures the spirit of FitIn—inclusive, modern, and unapologetically strong. Since launching the new identity, FitIn has seen a 30% increase in class signups and growing traction across social media. The branding has become a powerful tool not just for recognition, but for community-building.

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