Fit In – Bold Branding for a Female-Owned Fitness Space

Tasnim J.

Tasnim J. Owner

FitIn – Bold Branding for a Female-Owned Fitness Space

The Challenge FitIn is a newly launched, female-owned gym that wanted to break away from the hyper-masculine aesthetics of traditional fitness branding. The founder’s vision was clear: create a welcoming, empowering space where women feel strong, seen, and supported—without the intimidation factor.
The Solution I developed a complete brand identity that centered on balance: bold and soft, fierce and feminine. We focused on modern typography, a calming but energetic color palette, and visuals that highlight strength in all forms. Key deliverables included:
Logo Design
Typography System
Color Palette
Social Media Templates
Branded Posters for the Gym Space
The Outcome The final brand captures the spirit of FitIn—inclusive, modern, and unapologetically strong. Since launching the new identity, FitIn has seen a 30% increase in class signups and growing traction across social media. The branding has become a powerful tool not just for recognition, but for community-building.

Tags:

#branding #logodesign #femaleentrepreneur #fitnessbranding #colorpalette #typography #socialtemplates#posterdesign
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Posted Jun 19, 2025

Branded Fit In, a women-owned gym, with bold visuals and empowering messaging to reflect strength, community, and confidence.