Whimsical Branding for Matcha Muse Café

The Challenge Matcha Muse is a small, women-led café inspired by Japanese aesthetics, minimalist design, and dessert culture. The founder wanted a brand that felt soft, serene, and intentional—something that invited customers to slow down and savor each sip.

The Solution I crafted a brand identity rooted in calm minimalism and quiet charm. Inspired by tea rituals and cafe culture, I combined hand-drawn motifs, natural textures, and a muted pastel palette. The type system is soft yet modern, with logo variations for packaging, menus, and signage.

Key deliverables included:

Logo Suite (wordmark, icon, stamp)

Color Palette

The Outcome Matcha Muse’s branding now mirrors the in-store experience—warm, artful, and calming. The café has seen increased foot traffic and consistent praise for its aesthetic, with customers frequently sharing visuals online. The brand identity helped shape not just visuals, but the café’s entire sensory experience.

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