Wood Flooring Company Redesign & Webflow Development

Will Breen

Web Designer
Webflow Developer
Relume Designer
Figma
Relume
Webflow

Goal:

Wood Floor Brigade (WFB) is a premier provider of hardwood flooring services in North Carolina. With over 20 years of experience, they have positioned themselves as industry pioneers, setting new standards for excellence. I collaborated closely with the co-founder of WFB to redesign their brand identity and website in just one month, enabling them to explore new marketing opportunities within the North Carolina community.

Link to live website: https://www.woodfloorbrigade.com/

(Any updates published after September 7th, 2024, were not enabled by me.)
Final website home page
Final website home page

Solution:

At the project's inception, the client had a clear vision for the logo and the simplicity they desired for the brand. This clarity enabled us to begin with several logo redesign options that laid the groundwork for the project's other assets. From there, we established brand consistency and outlined the creative details necessary for project completion. I then designed the website using Relume components and wireframing support, ensuring a swift completion that was crucial for the client.
Relume enabled my team to efficiently build the site using Webflow, expediting the development process to include all the pages and content needed to showcase WFB's services and information accurately.
Website wireframe using Relume
Website wireframe using Relume
EARLY logo design options (mock-up)
EARLY logo design options (mock-up)
Re-brand mockup designs
Re-brand mockup designs
Service example page
Service example page

Result:

The entire branding and website were live and ready for public viewing within a month of starting the project. The client has repeatedly mentioned the compliments they receive about the branding and website redesign.
The project's timeline was crucial for the client, enabling them to better position themselves for larger projects, which they secured by leveraging the branding details.
Using Relume components, I ensured the site was fully optimized for mobile and desktop from the outset. Relume also allowed me to quickly showcase the site's wireframe, ensuring all pages were covered and properly represented the content. I'm pleased to say that the average timeline for my website projects is three weeks or less, depending on the site map and complexity, which clients will understand within the first week of the project's kickoff.
Home page option 2
Home page option 2
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