Ideablock equips organizations with detailed intelligence to monitor productivity, visualize project history, enhance team engagement, and optimize best practices for maximizing value capture. Users can secure any idea with just a few clicks. Developed by industry veterans with decades of legal and technical expertise, the founders crafted the initial version of the platform from scratch to gather feedback from users and investors. Initially, some key UI and UX elements were not fully explored, as the primary focus was validating assumptions about the product's use case. I was brought in to modernize the platform's design, define the user experience, and establish a scalable design system for the platform's second version.

When I initially connected with the client, they had several redesigned screens from a third party that created their marketing website. These items provided an insight into the founder's vision but lacked a consistent user experience, missing many core elements and a modern design approach for the platform's future. Consequently, I began by analyzing the client's rebranding and website design aesthetic to offer a refreshed vision for the platform, as requested by the team. From there, I established the design system's foundation, enabling scalable designs for all areas of the portal, both existing and new. Additionally, many initial elements were not conducive to accessible product development or engineering. Therefore, I collaborated closely with the founder and development team to ensure the proposed designs aligned with the next phase of the product's delivery.

Within three months of initiating the project, I successfully redesigned the entire user experience, ensuring a seamless journey from start to finish. Additionally, I modernized the platform by implementing a consistent design system that integrated key branding elements into a contemporary yet approachable interface, providing a high-tech and modern feel. Currently, I am assisting the team in exploring new opportunities for gamification and community-based outcomes for the third iteration of the platform.