UX / UI Projects

This UX/UI project compendium details each key phase: from analyzing the current state of the website, and the new content structure, to low- and high-fidelity wireframes and prototyping.

The projects span various sectors such as fashion ecommerce, logistics, technology, betting, and communication agencies, as well as culinary event organizations. Each design is tailored to the specific needs of each industry, showcasing innovative solutions in user experience and interface design.

Webtiser is a dynamic subsidiary of Swisscom specializing in advanced digital solutions for B2B clients in Switzerland, with its headquarters in Madrid. The company values innovation, trust, and excellence, offering services such as cloud solutions, software development, and IT consulting. They sought a design that reflected the quality of their services and their connection with a major Swiss company. The need was for a simple and concise landing page, enhanced with interactive elements to make it dynamic and aligned with their work environment.

PWNBet is a mobile application designed for eSports betting. It was developed as an app rather than a website, considering that users usually bet while watching the games in real time. Using a website could result in window overlap and distract attention, negatively impacting the user experience. By opting for an app, a more immersive and seamless experience is ensured, optimized for mobile devices.

The progress of modern society is closely linked to global transportation. At GSM, they dedicate their efforts to moving goods by land, sea, and air, ensuring a reliable, professional, and hassle-free experience from any part of the world. They required a complete brand redesign, with the main goal of standing out from competitors while maintaining trust and professionalism as the pillars of their service.

Quintana Partners has established itself as a leader in interior design for residential, commercial, and hospitality spaces, as well as in creating exclusive furniture. When redesigning their brand and website, they aimed to enhance the representation of the quality they offer without making a drastic change. The focus was on optimizing user experience, project clarity, and adding a blog section, while preserving the original essence and improving visual and functional communication.

Cortana is a Spanish fashion brand renowned for its elegant and timeless designs made with natural fabrics. A website redesign was undertaken because the user experience didn’t meet the brand’s high standards. Since a large part of sales and profits come from international commerce, the design was aligned with their product: simple, luxurious, and minimalist, with every detail carefully considered to deliver a visual and navigational experience consistent with the brand’s identity.

Ambas was born out of the need to simplify the client’s journey. They offer a guided workflow that ensures transparency and organization from start to finish. With a clear and categorized structure, clients can follow the progress at all times. To bring this new agency to life, we applied the brand’s core values: simplicity, clarity, and direct communication, reflected in every stage of the process. This ensures a smooth and understandable experience for clients.

Food Rituals creates immersive celebrations around food, based on rituals and beliefs that have existed for thousands of years around the world. The content was carefully selected and organized for presentation in a landing page. To maintain the mysterious and intimate atmosphere of their evenings, we designed a succession of images that subtly and delicately evoke ancient rituals, preserving the essence of the experience.

Natalia’s work focuses on dramaturgy and interdiscipline applied to any kind of on-stage arts: gestural, visual, object, text, circus, dance, performance and other related languages. Her interest is the creation of visual poetry devices and expanded techniques, in which audiovisual and live-arts can converge. Her new website has been meticulously designed to showcase her work with clean, impactful images that vividly convey her creative vision.

Live site: https://nataliabarraza.info/1/home-eng/