I partnered with CashFreely, then a new cash-back rewards platform, to develop a fresh brand identity that underscores simplicity and financial freedom. With a focus on approachability, we began by conducting industry research and gathering competitor insights, identifying a gap for a bold yet friendly presence.

From concept to creation, I explored imagery reflecting freedom, eventually choosing a stylized bird icon in a contrasting navy and orange palette. This color combination instills trust and optimism, aligning with CashFreely’s mission to empower users to save more. I refined the design through iterative feedback, ensuring a cohesive brand experience across all touchpoints.

The final deliverables included a versatile logo suite, custom social media icons, and brand guidelines for cohesive application. See the logo in action on CashFreely’s website