The Hippie Chickie Co 🐣 Brand Ideation + Design

I had the opportunity to work on my own venture, The Hippie Chickie Co, a small, woman-owned business specializing in handmade jewelry, custom screenprinted apparel, and home decor prints.

The Hippie Chickie Co is a vibrant and quirky brand that embodies a colorful and farm-inspired aesthetic. As the owner, I wanted to create a brand that appeals to maximalist millennials who appreciate bold, playful designs that bring a touch of whimsy to their wardrobes and homes.

The concept behind The Hippie Chickie Co is rooted in my love for all things colorful and quirky, with a strong connection to farm life. The brand incorporates elements such as fruits, vegetables, and animals into its designs, creating a unique and playful identity that resonates with its target audience. The focus on handmade craftsmanship and supporting small businesses further reinforces the brand’s commitment to sustainability and ethical consumerism.

The logo design for The Hippie Chickie Co is deeply personal, inspired by the early days of the company's creation. After graduating from art school in the winter before the pandemic, I found myself back home, uncertain of what to do next. As I began exploring polymer clay, a crafting session with my sibling led to the creation of my first pair of stud earrings—chickens.