Glide 🛹 Brand Ideation + Design

Glide is a high-energy skate shop that aims to blend street style with a touch of glamour.

With a focus on inclusivity and self-expression, Glide is a skate shop that combines the divine feminine with vivid graphics. Our mission is to create a space where everyone feels welcome to express their individuality through fashion and skateboarding.

Glide's brand concept aims to challenge traditional skate shop aesthetics, offering a highly saturated approach to its style. The goal was to build inclusion centered around self-expression and individuality, where skaters can find a sense of belonging.

The Glide logo is a dynamic fusion of curves and angles, reflecting the brand's energetic spirit. A custom-designed skateboard icon integrated into the letter "I" serves as a bold visual representation of the brand's core identity, while the typography's balance of playful and sharp elements captures the essence of Glide's rebellious yet sophisticated aesthetic.