Branding & Web Development for Jam May May Clock Repair
Soh Boon Heng
Web Designer
Copywriter
SEO Writer
Jam May May Clock Repair project is an ongoing initiative focused on developing a cohesive brand identity and enhancing the online presence of the clock repair business. The goal is to reflect the precision and heritage associated with clock repair while creating an accessible and engaging digital experience for customers.
Project Objectives:
Brand Development: Build a distinctive brand identity that conveys the expertise and tradition of Jam May May’s clock repair services, appealing to both new and returning customers.
Website Design & Development: Design and develop a custom-coded website that is both aesthetically pleasing and functionally robust, providing a seamless user experience across all devices.
SEO & Content Strategy: Optimize the website for search engines with targeted content that drives organic traffic and highlights the unique value of Jam May May's services.
ADA Compliance: Ensure the website is accessible to all users, meeting WCAG 2.1 Level AA standards, to promote inclusivity and avoid potential legal issues.
Key Deliverables:
Brand Identity Package: Including logo design, color palette, typography, and brand guidelines that align with the business's values and target audience.
Custom Website Development: Using 11ty with DecapCMS to create a high-performance, easily manageable website that reflects the craftsmanship of Jam May May.
Content Development: Creation of engaging and informative content, including service descriptions, educational blog posts, and customer reviews, optimized for search engines.
SEO Implementation: Comprehensive SEO strategy covering on-page SEO, keyword research, and local SEO to boost the business’s online visibility.
Ongoing Maintenance: Continuous website updates, performance tracking, and SEO enhancements to ensure long-term success.
Project Timeline: This is an ongoing project with a phased approach, beginning with brand development, followed by website launch, content expansion, and ongoing maintenance and SEO.
