Branding & Web Development for Jam May May Watch Repair
Soh Boon Heng
Web Designer
Copywriter
SEO Writer
CSS
HTML5
JavaScript
Overview: Jam May May Watch Repair project involves a comprehensive branding and web development initiative aimed at enhancing the business's online presence and solidifying its brand identity. This ongoing project focuses on creating a cohesive and professional image that reflects the craftsmanship and reliability of the watch repair services offered by Jam May May.
Project Objectives:
Brand Development: Establish a strong, recognizable brand identity that resonates with Jam May May's target audience, emphasizing the precision and expertise of their watch repair services.
Website Design & Development: Build a user-friendly, responsive website that showcases the brand, highlights the services offered and facilitates easy customer engagement.
SEO & Content Strategy: Implement SEO best practices and develop high-quality content to drive organic traffic, increase visibility, and generate leads.
ADA Compliance: Ensure the website is accessible to all users, adhering to WCAG 2.1 Level AA standards to avoid legal risks and enhance user experience.
Key Deliverables:
Brand Identity Package: Logo, color scheme, typography, and brand guidelines.
Custom-Coded Website: Built using 11ty with DecapCMS, ensuring high performance, creativity and ease of management.
Content Creation: Engaging, optimized content tailored to the watch repair industry, including service pages, blog posts and customer testimonials.
SEO Optimization: On-page SEO, keyword strategy and local SEO to increase online visibility.
Ongoing Support: Continuous updates, performance monitoring and SEO adjustments to keep the website current and effective.
Project Timeline: This is an ongoing project, with phases for brand development, initial website launch, content expansion and long-term SEO and maintenance.