AI Platform Design for LinkedIn Optimization

Clifford.AI — AI-Powered LinkedIn & Social Media Automation

Role: Lead Product & Service Designer Company Type: Startup | Location: Vancouver, Canada

At Clifford.AI, a Vancouver-based startup, I led the design of an AI-as-a-Service (AaaS) platform that helps founders and C-level executives grow their LinkedIn presence and optimize social media performance—without burning time on content creation or account management.

Our AI-powered tools generate high-quality leadership content (tailored for CEO, CTO, Founder tones), suggest engagement-driven post ideas, and provide real-time analytics to improve visibility and inbound engagement.

Conducted competitive research on AI writing platforms to identify gaps and market opportunities.

Mapped user needs across founders, executives, and social media managers.

Identified user pain points and translated them into actionable product features.

Collaborated across engineering, content, and marketing teams to define and validate service concepts.

Created wireframes and interactive prototypes in Figma.

Designed intuitive AI-assisted content tools that strike a balance between automation and user control.

Led an intern team to build a scalable design system using Figma components, auto-layout, and accessibility principles.

Designed two platforms: • A user-facing dashboard for monitoring LinkedIn engagement. • An admin interface for secure, multi-account social media management.

Ensured efficient developer handoff using Figma Dev Mode and structured UI documentation.

Conducted user testing and interviews with executives and social media admins.

Used Mixpanel and Google Analytics to monitor usage and refine key flows.

Achieved a 50% increase in social media interaction rates through continuous UX improvements.

The platform helped users increase LinkedIn engagement by 20%, while enabling long-term growth through a scalable, human-centric AI solution. Clifford.AI now serves as a powerful tool for professionals looking to streamline their digital presence and boost personal branding—backed by thoughtful UX and real-world insight.