This project involved creating a high-impact blog to highlight PayU’s payment solutions tailored for the travel industry. I developed a strategic narrative that addressed the key challenges faced by travel businesses, emphasizing how PayU’s offerings—such as 150+ payment options, affordability suites, and frictionless payment technologies—can drive growth and enhance customer experiences. Additionally, I collaborated on the visual direction and strategy for the accompanying infographic to ensure it aligned seamlessly with the blog’s message and resonated with PayU’s audience.