Website Redesign for a Lead Generation Company
Harsh Shah
Project Overview: Bant.io, a leading scientific lead generation service, embarked on a website redesign project to align its online presence with a new brand identity. The goal was to enhance the user experience, communicate Bant.io's expertise, and drive customer acquisition in the B2B space.
Challenges:
- Brand Alignment: Ensuring the website reflects the new branding elements while maintaining consistency across all touchpoints.
- Effective Messaging: Crafting clear and compelling messaging to communicate Bant.io's scientific lead generation services and their value to B2B customers.
- User Engagement: Creating an engaging and informative user experience that guides visitors through Bant.io's offerings and benefits.
- Conversion Optimization: Implementing design elements and call-to-action strategies to encourage visitors to take desired actions, such as requesting information or contacting the sales team.
Outcome: The redesigned Bant.io website successfully captures the essence of its new branding, offering an engaging and informative platform for B2B customers seeking scientific lead generation services.
Testimonial: "Harsh submitted a design through a design contest we ran on 99 Designs. Out of dozens of designs, his was, by far, most in line with what we were looking for. We have continued to work with Harsh to build out the rest of our website and also procured him for design work for our other brand. He is very responsive (especially given the timezone difference), flexible and easy to work with and has a good sense of user experience. I hope to continue to work with Harsh on other design work that we need."
