Re-Brand for Modern Lighting & Production Services
Jaime Wright
Brand Designer
Brand Strategist
Logo Designer
Adobe Illustrator
Adobe Photoshop
Modern Lighting & Production Services realized it was time for a change. They wanted a brand that reflected who they are — innovative & modern pioneers in making filmmaking simpler and more accessible—while holding onto the charm of Golden Hollywood & the grit of the grit of industry's hardworking essence roots.
The challenge? Crafting a modern look that celebrated innovation while honoring the founder's nostalgia by thoughtfully incorporating elements of the original logo.
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Their original logo was outdated and not scalable.
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The solution. A deconstructed, re-imagined, modern logo symbol.
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Process of original logo elements to the re-creation of a new logo.
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Challenge Accepted: Creative solution to the founder's wishes to slowly transition into the new brand.
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Another brand deliverable was to direct the imagery use and style to help keep the brand's mission, values, and designs cohesive.
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The van wrap was a perfect marketing option to use the interim logo design because it could be used in a larger scale.
