Voices in Bloom required a warm, approachable brand identity that would resonate with families and establish their new speech pathology practice in the market.
Initial Brand Development
Logo Design: Created a nurturing, child-friendly logo that reflects growth and development
Brand Guide: Developed comprehensive guidelines to ensure consistent brand application
Colour Palette: Selected warm, inviting colors that appeal to both children and parents
Brand Implementation
The brand identity was implemented across various touchpoints:
Business Cards: Playful yet professional designs reflecting the brand personality
Social Media Templates: Engaging templates for consistent content delivery
Landing Page Website: User-friendly site focused on service information and waitlist signup
Digital Strategy
The digital presence was designed to:
Build awareness in the local community
Generate initial patient enquiries
Manage growing waitlist effectively
Share educational content via social media
Results
The brand launch has achieved significant early success:
Strong waitlist growth
Positive community feedback
Successful social media engagement
Professional recognition within the industry
Ongoing Support
Supporting Voices in Bloom's continued growth through: