Reggie's Detroit Pizza approached us seeking to extend their brand identity and enhance their digital presence to better showcase their unique offerings, drive online orders, and create a cohesive customer experience.
Initial Brand Development
Logo & Identity Refinement: Strengthened the brand’s visual identity to reflect authenticity, quality, and Detroit-style pizza culture.
Webflow Landing Page: Designed a simple landing page highlighting the menu, ordering process, and contact details.
Brand Extension
As the business grew, we extended its presence across multiple touchpoints:
Packaging Design: Developed branded pizza boxes and takeout packaging to reinforce identity and enhance customer experience, even when not dining in.
Merch: Created t-shirts that acted as uniforms for staff and as giveaways for VIP customers.
Building Signage: Designed cohesive in-store visuals to unify the brand experience.
Business Growth
The refreshed brand and digital enhancements have contributed to notable growth:
Increased online orders through the Webflow site and Google search
Strengthened brand presence, leading to higher customer engagement
Extended opening hours due to growing demand
Digital Presence Development
The digital strategy included:
A responsive Webflow landing page optimised for mobile and desktop
Integrated online ordering with bopple.app
An easy-access and visually engaging menu
Results
The brand evolution and digital strategy have delivered tangible results:
Increased brand recognition and customer loyalty
Higher conversion rates on the online ordering platform
Streamlined user experience for both dine-in and takeout customers
Strengthened market position in the competitive food industry
Future Plans
Continuing to support Reggie's Detroit Pizza's growth through: