Reggie's Detroit Pizza Brand Evolution

Reggie's Detroit Pizza approached us seeking to extend their brand identity and enhance their digital presence to better showcase their unique offerings, drive online orders, and create a cohesive customer experience.

Logo & Identity Refinement: Strengthened the brand’s visual identity to reflect authenticity, quality, and Detroit-style pizza culture.

Webflow Landing Page: Designed a simple landing page highlighting the menu, ordering process, and contact details.

As the business grew, we extended its presence across multiple touchpoints:

Packaging Design: Developed branded pizza boxes and takeout packaging to reinforce identity and enhance customer experience, even when not dining in.

Merch: Created t-shirts that acted as uniforms for staff and as giveaways for VIP customers.

Building Signage: Designed cohesive in-store visuals to unify the brand experience.

The refreshed brand and digital enhancements have contributed to notable growth:

Increased online orders through the Webflow site and Google search

Strengthened brand presence, leading to higher customer engagement

Extended opening hours due to growing demand

The digital strategy included:

A responsive Webflow landing page optimised for mobile and desktop

Integrated online ordering with bopple.app

An easy-access and visually engaging menu

The brand evolution and digital strategy have delivered tangible results:

Increased brand recognition and customer loyalty

Higher conversion rates on the online ordering platform

Streamlined user experience for both dine-in and takeout customers

Strengthened market position in the competitive food industry

Continuing to support Reggie's Detroit Pizza's growth through:

Ongoing website updates and menu updates

Additional branded marketing materials

Further expansion of digital marketing efforts