Product UI/UX Design for FitFusion App Landing Page

For FitFusion, I transformed the brief into a professional, user-focused landing page design that clearly communicates the app’s value. The aim was to deliver a seamless user experience while effectively showcasing the app’s key features and subscription packages.

Key design elements include:

Hero Section: Designed a striking hero section featuring a clear headline (“Stay on the clock with fitFusion”) and a prominent call-to-action button (“Start Free Trial”). This immediately conveys the app’s purpose and engages users.

Feature Highlights: Created an organised, icon-based feature section to visually represent the app’s core benefits—pedometer, personalised plans, weekly analysis, and dynamic goal-setting—making the content easy to scan and appealing.

Subscription Plans: Presented three subscription packages (Free Trial, Standard, Pro) in a simple card layout with concise descriptions, helping users make informed decisions quickly.

UI/UX Focus: Prioritised intuitive navigation, a cohesive colour palette, and responsive design to ensure a consistent experience across all devices.

This design showcases a thoughtful approach to UI/UX, emphasising clarity, usability, and FitFusion’s mission to balance work, fitness, and life.