SEO for Chemical Manufacturer and Supplier Website [Long-Term]
Mahdi Hasan
π π π₯πΌπΉπ²: SEO Specialist & Team Lead
π£πΏπΌπ·π²π°π π±π²ππ°πΏπΆπ½ππΆπΌπ»:
πͺπππππ: Chemical Manufacturer and Supplier
π°ππ
πππππ: Chemistry
πͺππππππ: USA (Global Supplier)
πΊπ¬πΆ πͺππππππππ: The client faced competition in a crowded and highly technical industry, and their site needed better visibility for competitive
Strategies Implemented
Competitive Analysis: Carried out deep industry research and identified major competitors. Conducted a comparative study among competitors to find out the best content formula for product pages.
Content Revamp: Refreshed existing content on the product pages and developed new blog posts that addressed customer pain points and long-tail keywords.
Technical Data & Schema Markup: Collaborated with developers to add useful technical specifications for the chemical products, which were automatically populated using an API from authoritative sources. Added structured data to enhance search engine understanding of content and boost SERP visibility.
Industry News: Since the target audience was academics from STEM fields, the latest scientific news appealed to them. Published analytical updates on industry events.
Digital PR: Sent occasional press releases announcing major company developments and new product launches.
Regular SEO Audits: Conducted deep SEO audits every three months to ensure top-notch, error-free web performance.
Results/Success Metrics
Organic Traffic Growth: 58% year-over-year increase in organic sessions.
Ranking Gains: A significant number of high-value competitive keywords improved in rankings.
User Engagement: The bounce rate decreased by 15% as users found more relevant content.
Proof of Success
58% year-over-year increase in organic sessions:
Ranking Gain:
The site performs very well in AI Overviews (AIOs):
Latest Traffic Growth in October 2024:
Historical Growth Screen Shots:
Like this project
Posted Dec 2, 2024
Achieved a 58% year-over-year increase in organic sessions. The number of ranking KWs in the US rose from 1.3K to 7.8K. The bounce rate decreased by 15%.
