SEO for Chemical Manufacturer and Supplier Website [Long-Term]

𝗠𝘆 𝗥𝗼𝗹𝗲: SEO Specialist & Team Lead

𝗣𝗿𝗼𝗷𝗲𝗰𝘁 𝗱𝗲𝘀𝗰𝗿𝗶𝗽𝘁𝗶𝗼𝗻:

𝑪𝒍𝒊𝒆𝒏𝒕: Chemical Manufacturer and Supplier

𝑰𝒏𝒅𝒖𝒔𝒕𝒓𝒚: Chemistry

𝑪𝒐𝒖𝒏𝒕𝒓𝒚: USA (Global Supplier)

𝑺𝑬𝑶 𝑪𝒉𝒂𝒍𝒍𝒆𝒏𝒈𝒆: The client faced competition in a crowded and highly technical industry, and their site needed better visibility for competitive

Competitive Analysis: Carried out deep industry research and identified major competitors. Conducted a comparative study among competitors to find out the best content formula for product pages.

Content Revamp: Refreshed existing content on the product pages and developed new blog posts that addressed customer pain points and long-tail keywords.

Technical Data & Schema Markup: Collaborated with developers to add useful technical specifications for the chemical products, which were automatically populated using an API from authoritative sources. Added structured data to enhance search engine understanding of content and boost SERP visibility.

Industry News: Since the target audience was academics from STEM fields, the latest scientific news appealed to them. Published analytical updates on industry events.

Digital PR: Sent occasional press releases announcing major company developments and new product launches.

Regular SEO Audits: Conducted deep SEO audits every three months to ensure top-notch, error-free web performance.

Organic Traffic Growth: 58% year-over-year increase in organic sessions.

Ranking Gains: A significant number of high-value competitive keywords improved in rankings.

User Engagement: The bounce rate decreased by 15% as users found more relevant content.