WordPress Custom Theme Development for Striiiipes

𝐌𝐲 𝐑𝐨𝐥𝐞 & 𝐂𝐨𝐧𝐭𝐫𝐢𝐛𝐮𝐭𝐢𝐨𝐧𝐬: 𝟏. 𝐖𝐞𝐛𝐬𝐢𝐭𝐞 𝐃𝐞𝐬𝐢𝐠𝐧 & 𝐔𝐗/𝐔𝐈: 1. Developed a fresh, minimalist layout echoing the brand’s stripes‑centric visual language. 2. Prioritized clarity: intuitive mega‑menu for rich product categories (leather cardholders, scarves, home accessories, etc.), integrated search/filter tools. 3. Featured “About”, “Contact Me”, and playful messages (“If you don’t like stripes…”) to convey personality and openness. 𝟐. 𝐂𝐮𝐬𝐭𝐨𝐦 𝐒𝐡𝐨𝐩 𝐈𝐧𝐭𝐞𝐠𝐫𝐚𝐭𝐢𝐨𝐧: 1. Seamlessly implemented Shopify (or custom CMS) with product variations: 2. Leather colors (emerald, vegetable‑tanned, exotic leathers) 3. Personalization options (initials hot‑stamped, gift wrapping) 4. Upcycling/upcycled lines and limited‑edition features (e.g., webcam covers, lobster pins) 5. Real‑time inventory, dynamic pricing (sale vs standard), and multi‑currency support (EUR, USD, GBP, JPY). 𝟑. 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 & 𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐏𝐚𝐠𝐞𝐬: 1. Designed engaging product pages for: 2. Sea Snake leather ring collection with exotic‑leather info & CITES compliance 3. Leather coffee cup & webcam covers with usage guides and personalization 4. Lobster-themed apparel (pins, shirts, belts) with distinct design details. 5. Gift certificates with email delivery workflows 𝟒. 𝐏𝐡𝐨𝐭𝐨𝐠𝐫𝐚𝐩𝐡𝐲 & 𝐕𝐢𝐬𝐮𝐚𝐥𝐬: 1. Curated high-resolution visuals highlighting artisanal detail: saddle-stitching, striped linings, embossed initials. 2. Created playful UI elements (lobster motifs, stripe variations) integrated site-wide for brand consistency. 𝟓. 𝐒𝐢𝐭𝐞 𝐈𝐧𝐭𝐞𝐠𝐫𝐚𝐭𝐢𝐨𝐧 & 𝐏𝐞𝐫𝐟𝐨𝐫𝐦𝐚𝐧𝐜𝐞: 1. Built responsive, fast-loading pages optimized for desktop and mobile. 2. Implemented global shipping support and split email flows (info, custom order, coupons, coffee invites…). 3. Optimized metadata, markup, and image sizes for SEO. 𝟔. 𝐁𝐫𝐚𝐧𝐝 𝐒𝐭𝐨𝐫𝐲𝐭𝐞𝐥𝐥𝐢𝐧𝐠 & 𝐓𝐨𝐧𝐞: 1. Featured Arthur’s personal story prominently on the About page. 2. Injected brand humor and warmth (“Making serious things, without taking myself too seriously”; quirky contact email lines) 3. Structured content to reflect constant innovation (“visit regularly to see evolution...”), reinforcing brand freshness. 𝟕. 𝐎𝐧𝐠𝐨𝐢𝐧𝐠 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭 & 𝐔𝐩𝐝𝐚𝐭𝐞𝐬: 1. Regularly added new limited editions, upcycled products, and seasonal updates. 2. Maintained site, inventory, and integrated gift certificate/email flows in sync with Arthur’s creative pipeline. 3. Provided ongoing analytics, content refreshes, and performance tuning.