Designed and generated a consistent AI model (face, build, styling) locked across every shot using seed/reference-image techniques in Adobe Firefly, ensuring brand continuity across the full campaign — a common client pain point with AI content that this workflow solves.

Produced a full set of surreal, editorial-style lifestyle shots (floating cloud scenes, underwater cinematics, desert/fire dramatic portraits, candid "caught in the moment" style shots) — each engineered to be scroll-stopping on social while keeping the product as the clear hero.

Wrote a full library of on-brand headlines and taglines matched to each individual scene's mood, plus a cohesive brand voice guide (rebellious, nostalgic, minimal) so every asset — image or copy — feels like one campaign.

Building on the static campaign, each key visual was brought to life using AI image-to-video generation, transforming the strongest hero shots into cinematic short-form video ads ready for Reels, TikTok, and paid social placements.