Designed a full set of performance-driven ad creatives for a jewelry brand's Meta and Instagram campaign, built around a "free jewelry" giveaway offer.
Each ad used a different conversion angle — UGC-style testimonials with 5-star reviews, urgency and scarcity messaging ("Final Farewell," "The Goodbye Sale Begins"), and social proof callouts — while keeping a consistent luxury red-and-velvet brand aesthetic across every variation.