Humanitarian Meta Ad Campaign |

Humanitarian Meta Ad Campaign | Instagram & Facebook Creative

Designed a set of emotionally-driven ad creatives for a humanitarian/donation campaign, built to stop the scroll on Instagram and Facebook feeds. The brief called for visuals that convey urgency and human impact without feeling exploitative — balancing powerful photography with restrained, high-contrast typography so the message lands in under 2 seconds. Each variant uses a consistent design system (bold headline, single accent color, hashtag CTA) so the brand stays recognizable across a full campaign rotation, while giving the media buyer multiple angles to A/B test.