Blending culture, storytelling, and design, I crafted a unique brand identity for Escaven—a boutique hotel chain in Northern Pakistan. From branding and merchandise to interior themes and poetic room names, I helped shape a hospitality experience rooted in heritage and elegance.

One of the most exciting aspects of this project was the opportunity to craft unique themes for each room from the ground up. Drawing inspiration from Kashmir’s rich folklore and poetic language, I developed themes that seamlessly blend storytelling with interior design. Each room tells its own tale, brought to life through carefully chosen names and bespoke illustrations featured on keychains and door signs.

From the soft glow of Shaam-e-Kashmir (Kashmir’s evening) to the delicate charm of Gulrez (flower gatherer), each name evokes a sense of place and emotion. Roshnav (firefly) captures the quiet magic of a fluttering firefly, while Parizad (of fairies) adds an ethereal touch. Sahar (the first light of daybreak) welcomes a new beginning, and Mahru (one with a face as radiant as the moon) reflects beauty and serenity. Together, these names shape an immersive experience—one that invites guests to connect with the soul of Kashmir through design, language, and atmosphere.

Brand Identity Design – Crafted a sophisticated, nature-inspired visual identity.

Print & Merchandise – Designed premium-quality collateral, from signage to guest materials.

Interior Theme Contribution – Assisted in translating brand aesthetics into physical spaces.

Naming Concept – Developed poetic, culturally significant room names such as Shaam-e-Kashmir, Gulrez, and Parizad, enriching the guest experience.

Research & Strategy: I studied Northern Pakistan’s cultural heritage and boutique hotel branding to create a distinct identity.

Visual Identity Development: I designed an earthy, semi-luxurious brand aesthetic with rich greens, golds, and warm neutrals.

Interior & Experience Design: The branding extended beyond digital, influencing wayfinding, room themes, and guest touchpoints.

Naming the Experience: I moved beyond generic room numbers to poetic, folklore-inspired names that evoke emotion and connection.

Are you looking to build an immersive brand experience? Whether it’s hospitality, retail, or lifestyle branding, let’s create something unforgettable together!