June: A vibrant cafe in Karachi
Mahnoor Zahid
June: Brewing a Bold & Vibrant Brand Experience
From the very beginning, June has been more than just a coffee shop—it’s a dynamic, culture-driven space where creativity and caffeine collide. As their design partner from day one, we’ve shaped their visual identity, social media presence, print materials, and packaging, ensuring a cohesive and engaging brand experience.
By blending bold aesthetics, playful communication, and strategic design, we helped establish June as a go-to destination for coffee lovers in Karachi. Our work extends beyond visuals—we crafted a voice that resonates with their audience, from witty social media interactions to eye-catching campaigns that keep the brand fresh and exciting.
Scope of Work
☕ Brand Identity Development – A visually compelling, personality-driven brand.
📱 Social Media Design & Management – Engaging content & audience interaction.
🖨️ Print & Packaging Design – Consistent, on-brand marketing materials.
💬 Communication Design – Crafted a distinct voice for social & in-store interactions.
Approach & Execution
Immersive Brand Storytelling: Developed a personality-driven identity that captures the vibrancy of Karachi’s coffee culture.
Aesthetic Meets Function: Designed packaging, menus, and in-store visuals that are both practical and visually striking.
Social Media as a Community Builder: Created bold, engaging graphics and an interactive digital presence, making June a standout brand online.
Cohesive Customer Experience: From the first Instagram post to the takeaway cup in hand, every touchpoint reflects June’s lively, contemporary essence.
Impact & Results
✅ Established a strong, instantly recognizable brand identity.
✅ Built a loyal, engaged online community through strategic social media design.
✅ Designed print and packaging that elevates the customer experience.
✅ Helped position June as a leading coffee destination in Karachi./
June's menu, drink packagin, and a small PR featuring Gingy, the gingerbread man!
Social Media Design:
Some of my favourite instagram posts I've worked on for June
Short Animations:
Wishing everyone a happy Eid!
A soothing coffee pour
It gets very hot in the summer and it feels like you're walking on fire 🥵
Announcing the timings for June's second branch
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Posted Feb 25, 2025
From social media design and packaging to print materials and communication strategy, I ensure it all reflects June’s playful yet sophisticated personality.
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Timeline
Aug 1, 2022 - Ongoing
