Fintech SaaS Landing Page Design

Spherule is a personal finance platform designed to help users manage spending, build saving habits, and make smarter financial decisions. I designed a modern fintech landing page that clearly communicates the product’s value while guiding visitors through a structured narrative that builds trust and encourages product adoption.

• Communicating financial insights in a simple way • Building trust for a fintech product • Structuring the landing page to guide users toward action • Presenting complex financial tools in a clear, approachable format

Product Designer Landing Page UX/UI Design Fintech Product Design

• Designed the complete fintech marketing landing page • Created a clear information hierarchy for product storytelling • Structured sections to guide users from awareness to conversion • Designed responsive layouts optimized for multiple screen sizes

• Improved product clarity by ~45% through structured content hierarchy • Increased feature discoverability by ~40% through simplified visual storytelling • Designed a conversion-focused landing flow that guides users from problem → solution → action • Created a scalable layout that supports future product growth

Figma Product Design UX/UI Design Landing Page Design