Generic lead magnets convert poorly because everyone receives the same PDF regardless of who they are. Leads answer a form and get nothing personal back, so the conversation dies before it starts.
What I built
Raio-X Operacional is an end-to-end diagnostic funnel. The lead answers a short quiz, the system scores their operational profile, and an AI-personalized email diagnosis is generated and delivered automatically — a different message for each profile, not one template for everyone.
Quiz + webhooks — answers flow straight into the automation, no manual handling
Profile scoring — each respondent is classified into an operational profile
AI e-mail per profile — the diagnosis email is generated per lead, automatically
Segmentation — leads enter follow-up flows according to their profile
Error handling — failed steps are caught and retried, so no lead falls through the cracks
How it works
Quiz answers hit a webhook and are scored against profile rules. The scored profile drives two things at once — which AI-generated diagnosis the lead receives by email, and which segment they join for follow-up. Every step has error handling around it, and the funnel was refined with real user testing.
End-to-end diagnostic funnel: quiz scores each lead's profile and triggers an AI-personalized email automatically. Webhooks, segmentation, error handling.