Piscec: Oil & Gas Services Website Redesign | Figma

Client: Samuel Adeyemi, CEO of Piscec Oil & Gas Services, a leading provider of specialized equipment and services for offshore and onshore operations based in Lagos, Nigeria.

My Role: I led the complete redesign process, starting with UX research to understand the specific needs of oil and gas industry users. I created wireframes, developed the new information architecture, designed high-fidelity mockups, and built interactive prototypes in Figma. Throughout the project, I collaborated closely with Samuel to ensure the design aligned with Piscec's business goals while meeting the technical requirements of showcasing specialized equipment and services.

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Problem: Piscec's original website failed to effectively showcase their extensive service offerings and equipment rental catalog. The outdated design, poor navigation, and lack of mobile optimization created barriers for potential clients seeking specific oil and gas services or equipment. The site's technical limitations also prevented Samuel's team from easily updating project portfolios and equipment availability, resulting in missed business opportunities.

Approach: I conducted a comprehensive audit of Piscec's existing site and interviewed key stakeholders to understand their business objectives and client needs. Using Figma, I redesigned the entire website with a focus on creating an intuitive equipment catalog, compelling service descriptions, and an impressive project showcase. The design prioritized industry-specific visual language, streamlined information architecture, and responsive layouts to serve Piscec's technically-minded clientele across all devices.

Solution: The redesigned Piscec website delivers:

A sophisticated, industry-appropriate visual identity that conveys reliability and technical expertise

An intuitive equipment rental catalog with filtering capabilities for offshore/onshore use cases

Dynamic project portfolio with detailed case studies organized by sector and service type

Interactive tool lending system showing real-time availability and specifications

Streamlined inquiry process for services and equipment rental

Responsive design optimized for field engineers using mobile devices in remote locations

Admin dashboard allowing Samuel's team to easily update equipment availability and project details

Results: Within three months of launch, the redesigned website increased equipment rental inquiries by 35% and service requests by 28%. Mobile traffic grew by 45%, reflecting the improved experience for field personnel accessing the site from remote locations. The average time users spent exploring the equipment catalog increased from 1.5 minutes to 4.2 minutes, indicating deeper engagement with Piscec's offerings.