Numa - Visual Identity Design

Numa is a modern toothpaste brand designed for those who seek clean, effective, and aesthetically simple oral care. The identity captures the essence of freshness, balance, and clarity - with a refined, minimal approach to beauty and wellness.

Name: Numa Inspired by: Greek roots meaning breath or life

Short, soft, and memorable

Evokes calmness, clarity, and wellness

Perfectly fits a clean beauty-inspired oral care brand

Positioning: Clean, conscious oral care

Core Values: Simplicity, clarity, care

Keywords: Breath, balance, clean, gentle, calm, purity, flow

The Numa logo features a smooth, lowercase wordmark with the letters “n” and “u” connected, symbolizing breath and flow. The icon is a fluid, curved “N” forming a simple star at its centre, representing freshness and clarity.