A French AI guidance platform that helps post-bac students navigate Parcoursup, matching their profile against 23,000+ formations, analysing their admission chances, tracking deadlines, and helping draft motivation letters. The context is what shapes everything: Parcoursup is the single most stressful administrative process in a French teenager's life, it runs on a fixed national calendar with no second chances, and most students go through it with parents who never had to. So the design does the opposite of what the subject invites. A near-white base with a soft violet, pink and mint gradient in the hero, one strong violet accent carrying every button and highlight, clean type, warm student photography, and plenty of breathing room throughout. Nothing red, nothing urgent, no countdown timers manufacturing panic in an audience that has plenty already. The product is free, and the interface makes that feel like reassurance rather than a catch.

The hub that sits between the marketing site and the tools, and the page that decides whether an anxious student finds what they need or gives up. Everything is grouped by the question being asked rather than by product feature, when is the deadline, how do I write the letter, what does this response mean, so nobody has to know the platform's vocabulary before they can use it. Same near-white base, same single violet accent, so moving from a guide into a tool never feels like leaving the site.

The most comprehensive page on the site: the calendar, the 2026 rule changes, official procedures, video tutorials, and strategic tips all in one long scroll. Splitting it across pages would have been the tidier decision and the wrong one, because a student sitting down to understand Parcoursup properly wants one authoritative page they can return to rather than a documentation tree. Keeping it readable at that length falls to structure, numbered sections give the scroll a sense of progress, and colour-coded cards let someone hunting a single answer scan for it without reading the whole thing. Same near-white base and violet accents as everywhere else, so density never turns into visual noise.

A clean vertical timeline laying out every Parcoursup 2026 deadline, near-white background, violet used only on the date markers. Deadlines are the part of the process with real consequences, missing one closes options permanently, so the page is built to be understood in a single glance rather than read. Restricting colour to the markers alone makes the dates the only thing the eye lands on, and the vertical format matches how students actually check it, on a phone, quickly, to answer one question.

A numbered, document-style guide walking through how to structure a motivation letter, introduction, development, conclusion. The format mirrors the thing being taught, so the page itself demonstrates the structure it's describing. Colour is kept to the violet step numbers and nothing else, because a student with a blank document open needs a template to follow rather than an interface to admire. This is the task most applicants dread and put off longest, so the guide's job is to make starting feel small.

Explains the four possible admission responses, Oui, Oui-si, En attente, and Non, each in its own colour-coded card with plain-language guidance on what to do next. Results day is the highest-emotion moment in the entire process, and the official wording tells students what they received without telling them what to do about it. Every card ends in a next step, including the two nobody wants to receive, since En attente and Non are exactly when a student needs guidance most and is least able to go looking for it.

The search layer, and the entry point for most first-time visitors. Students arrive on Google months before they know a platform like this exists, typing the specific question in front of them, so the blog exists to catch those queries and hand them to the relevant tool. Article layouts stay simple and text-led, the same near-white and violet, styled to be read rather than browsed.