A Glimpse into My Early UX Writing Days
Saurav Basu
When I was starting out as a UX Writer, I wanted to challenge myself with real-world problems. Cybersecurity felt like the perfect industry to explore—complex, high-stakes, and often miscommunicated.
I designed this IT Support landing page as a sample project to refine my skills in structuring information, guiding user actions, and making tech-heavy content feel simple. The goal? To turn cybersecurity jargon into clear, trust-building messaging that converts.
Now, looking back, this project reminds me how great UX writing isn’t just about words—it’s about strategy. Let’s break it down.
The UX Strategy
The Hero Section: Urgency Meets Clarity
The first thing users see is a hard-hitting stat: “A cyberattack happens every 39 seconds.” Numbers create urgency, while the “Get Protected Now” CTA drives immediate action. The layout ensures the message is understood in seconds—no fluff, just impact.
Addressing the User’s Fear with Data
Cybersecurity can feel overwhelming, but people trust numbers. That’s why the page follows up with statistics—conveying the rising threat without fear-mongering. Each figure reassures users that protection isn’t optional; it’s necessary.
Benefits That Speak to Real Concerns
Instead of vague “we offer the best support” claims, this section gets straight to the point.
1. 24/7 Protection - Users fear being vulnerable outside work hours.
2. Rapid Response Time - Nobody wants to wait during a crisis.
3. Affordable Plans - Security shouldn’t be a luxury.
Each benefit mirrors a real user pain point, making the service feel essential rather than optional.
A Service Catalog That Simplifies Choices
The IT solutions grid ensures users don’t get lost in a wall of text. Breaking services into clear categories (e.g., “IT infrastructure maintenance,” “Cloud solutions”) helps users recognize what they need without second-guessing.
Transparent Pricing to Eliminate Doubt
People hesitate when they don’t know the cost. The pricing section eliminates this barrier by being direct, easy to scan, and pressure-free. Instead of a generic “Contact Us” button, the design reassures users that security is within reach.
How This Page Solves User Pain Points
Fear of cyber threats? - Uses real data to build awareness.
Confused about IT support? - Simple, non-technical language.
Worried about hidden costs? - Transparent pricing upfront.
Uncertain about service quality? - Trust signals & benefits make the value clear.
Hesitant to take action? - Bold CTA buttons guide them forward.
This isn’t just an IT service page—it’s a carefully structured journey from fear to confidence.
Visual Consistency & Branding
Minimalist Layout: Clean sections with ample white space ensure readability.
Color Psychology: Soft pastels contrast showcasing trust & calm.
Icons & Illustrations: Each visual element is functional, reinforcing key messages.
Typography: Bold headlines for scanning, clear body text for detail.
CTA Design: Standout buttons ensure clear next steps without distractions.
Everything on this page was deliberately chosen to keep users engaged, informed, and ready to take action.
This project was one of my first attempt into UX writing, and it shaped the way I think about information design today. Let me know what you think! Would love to hear your feedback.
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Posted Jul 14, 2025
Improved user flows and microcopy, reducing task drop-offs by 25% and boosting user satisfaction by 30% across key journeys.
