A beautiful brand hidden behind an outdated, uninviting website.

Mami Gelateria had a strong local following and a clear personality but their digital presence didn’t reflect it. Their website was outdated, poorly structured, and visually disconnected from the brand’s charm. It lacked polish, didn’t perform well, and made a poor first impression on potential visitors

A digital identity that finally feels like Mami

The new website has become a key part of the customer journey giving people a feel for the brand before they even step through the door. It helps tell the story, showcase new flavours, and reflect the love and care that goes into every scoop. Most importantly, it now captures the magic that made Mami so special in the first place.

Mami Gelateria isn’t just a place to get ice cream, it’s a neighbourhood favourite built on quality, creativity, and the joy of good company. Known for their seasonal, small-batch flavours and natural ingredients, the team at Mami have created something that feels both premium and deeply personal.

But their digital presence didn’t match. The old website was clunky, visually inconsistent, and failed to reflect what made the brand special. It didn’t do justice to the product, the team, or the in-store experience.

Mami turned to me for more than just a new website, they needed a digital home that expressed who they are. Something clean, modern, and beautifully executed but also playful, warm, and true to their story.

I designed and developed a brand-new site that brought all of that to life. Built with performance in mind and grounded in design that communicates craftsmanship, the new Mami website is simple to navigate, elegant in its details, and flexible enough to evolve with the brand. From seasonal flavour updates to storytelling and imagery, it now serves as a true extension of their physical space: a website you can almost taste.